I haven’t been in the business of helping people with their digital platform for 40 or 50 years, but I’ve been helping people long enough to notice some patterns. Apart from, “make the logo bigger,” one of the things I hear the most is, “I need a website.” or “Can you make me a website?” or some variation. When people tell me they need a website, my response is ALWAYS, “Ok, but it’s so much more than just a website.”
There’s a lot of hype about technology. Between this new app and that new tactic, it seems like you’re constantly trying to learn new tools. It’s one thing after another that you’re having to understand and put into practice. It can be OVERWHELMING. I get it. It’s not just about technology and the latest digital fad. It’s about the RIGHT technology and using it the RIGHT way.
Minimalism is all the rage right now. And while I do subscribe to some of the minimalism mindsets, I do not want to tell you to open up your closet and get rid of all your clothes. I do however think there is something to be learned from minimalism.
Looking to create a resource that would connect volunteers with nonprofit organizations that need help, Love This Place reached out to me to help tie together their digital strategy. From their website, to internal emails, to project management, to their email list + marketing, we tied together all of the right technology for a successful launch of phase one for the organization.
From concept to launch and management beyond launch, I was involved in the process for Say A Little Prayer For Me. I worked with the organization board to develop the concept and how it would work. We conducted surveys and beta tests before launching the platform publicly. The goal was to create an online platform where people could anonymously submit prayer requests from all over the world at any time. Those requests would then be given to a community of people who have committed to pray for the requests. The project was very agile as we worked through the concept, but we knew from the beginning the two main components would be a front end resource for people to request prayer, and a backend resource for people to manage and pray for those requests.