It’s important to know what you do, but it’s more important to know why you do it. Do you know why it is you do what you do?
I haven’t been in the business of helping people with their digital platform for 40 or 50 years, but I’ve been helping people long enough to notice some patterns. Apart from, “make the logo bigger,” one of the things I hear the most is, “I need a website.” or “Can you make me a website?” or some variation. When people tell me they need a website, my response is ALWAYS, “Ok, but it’s so much more than just a website.”
There’s a lot of hype about technology. Between this new app and that new tactic, it seems like you’re constantly trying to learn new tools. It’s one thing after another that you’re having to understand and put into practice. It can be OVERWHELMING. I get it. It’s not just about technology and the latest digital fad. It’s about the RIGHT technology and using it the RIGHT way.
Minimalism is all the rage right now. And while I do subscribe to some of the minimalism mindsets, I do not want to tell you to open up your closet and get rid of all your clothes. I do however think there is something to be learned from minimalism.
Looking to create a resource that would connect volunteers with nonprofit organizations that need help, Love This Place reached out to me to help tie together their digital strategy. From their website, to internal emails, to project management, to their email list + marketing, we tied together all of the right technology for a successful launch of phase one for the organization.