It’s important to know what you do, but it’s more important to know why you do it. Do you know why it is you do what you do?
I haven’t been in the business of helping people with their digital platform for 40 or 50 years, but I’ve been helping people long enough to notice some patterns. Apart from, “make the logo bigger,” one of the things I hear the most is, “I need a website.” or “Can you make me a website?” or some variation. When people tell me they need a website, my response is ALWAYS, “Ok, but it’s so much more than just a website.”
There’s a lot of hype about technology. Between this new app and that new tactic, it seems like you’re constantly trying to learn new tools. It’s one thing after another that you’re having to understand and put into practice. It can be OVERWHELMING. I get it. It’s not just about technology and the latest digital fad. It’s about the RIGHT technology and using it the RIGHT way.
Minimalism is all the rage right now. And while I do subscribe to some of the minimalism mindsets, I do not want to tell you to open up your closet and get rid of all your clothes. I do however think there is something to be learned from minimalism.
Most of us have probably heard the phrase, “do as I say, not as I do” at some point in our lives. Often times, this phrase is associated with parents who want their kids to do or not do something, while at the same time excusing themselves to do or not do that exact thing.