It’s important to know what you do, but it’s more important to know why you do it. Do you know why it is you do what you do?
I haven’t been in the business of helping people with their digital platform for 40 or 50 years, but I’ve been helping people long enough to notice some patterns. Apart from, “make the logo bigger,” one of the things I hear the most is, “I need a website.” or “Can you make me a website?” or some variation. When people tell me they need a website, my response is ALWAYS, “Ok, but it’s so much more than just a website.”
When you have a great idea, and you want to start telling people about it, what do you say? Do you tell them what it is? What it’s called? How it will work? What it will look like? If you’re telling them any of these things, what you’re really doing is telling them about your […]