Heather came to me with a vague thought and a lot of questions. We honed in on what it would look like to start taking action on her idea and turn it into a full on passion project. We identified long-term goals, and broke those down into smaller, actionable items. Through weekly coaching calls we worked on how to execute the actionable items and make incremental progress each week.
Digital Problems Solved
Website: Creating a digital hub that captured Heather’s heart and personality was the driving influence for design. Simple, uncluttered and easy to use was a big focus on the functionality and user experience.
*All projects are developed with Content Management System for easy client maintenance. Live sites may not 100% reflect work done by Bobolink Creative.
Project Management: Using the blog as a passion project in addition to all of her regular responsibilities, being able to manage everything while continuing to make progress is crucial. Putting into place a content calendar and scheduling has helped launch her blog with momentum and continue to meet her audience expectations with consistency.
Email List + Marketing: In order to share your voice, you need to have someone to share it to. Building an email list is one of the most important things we put in place. Through on-brand, customized singup, onboarding and campaigns, Heather was able to increased number of subscribers by more than 50% in the first two months and continues to build.